Beat Street Events UK
Beat Street is aiming to take over the dance music scene through events and social media presence. Starting from scratch locally Beat Street have grown exponentially over the last few years. During the initial process of building their brand I worked closely with their team to bring their vision to life, creating a bright, relevant and recognisable brand which can be used over various media channels.
The on going work creating posters and event materials allows me to work with their team in keeping the brand consistent and developing where needed as the size and scale of the events grow.
Client
Beat Street Events
Year
2022
Services
Branding
Print
Motion Graphics
Developing the Logo Mark
Through the process I guided the Beat Street team on how to build a brand from top to bottom. Aiming for a consistent, professional and appropriate style throughout the building of the brand from start to finish.
Further work is in progress with the Beat Street team, with many more events in the pipeline the scale, quality and professionalism of the coming events should only increase and more events occour.
The initial concept for Beat Street started with a quick sketch, combining a vinyl record and a road to subtly form the letter ‘b’. This early idea set the tone for a brand rooted in both music and movement.
From sketch to screen, the idea was refined through rounds of digital exploration – adjusting line weight, balance, and composition. Variations were tested to find the right mix of energy, clarity, and recognizability.
The final logo comes to life with animation – the vinyl spins to reinforce the energy and rhythm behind the brand. It’s a bold, flexible identity designed to stand out across screens, posters, and dance floors.
Developing the Poster Style
Through the process I guided the Beat Street team on how to build a brand from top to bottom. Aiming for a consistent, professional and appropriate style throughout the building of the brand from start to finish.
Further work is in progress with the Beat Street team, with many more events in the pipeline the scale, quality and professionalism of the coming events should only increase and more events occour.
Expanding the brand
Through the process I guided the Beat Street team on how to build a brand from top to bottom. Aiming for a consistent, professional and appropriate style throughout the building of the brand from start to finish.
Further work is in progress with the Beat Street team, with many more events in the pipeline the scale, quality and professionalism of the coming events should only increase and more events occour.
Motion graphics
Through the process I guided the Beat Street team on how to build a brand from top to bottom. Aiming for a consistent, professional and appropriate style throughout the building of the brand from start to finish.
Further work is in progress with the Beat Street team, with many more events in the pipeline the scale, quality and professionalism of the coming events should only increase and more events occour.